Privacy policy

Last Updated: December 22, 2025

Welcome to Reagan New York. This Privacy Policy governs the website located at [https://reaganny.com/] (the “Website”), which is operated by Reagan LLC (referred to as “Reagan,” “we,” “us,” or “our”). We prioritize the trust of our clients and are committed to handling your personal information with transparency and integrity.

By accessing the Site or purchasing our products, you consent to the data practices described in this policy. If you do not agree with these terms, please discontinue use of the Site immediately.

Scope of This Policy

This policy applies exclusively to information collected through our online platform. It does not apply to:

  • Information gathered offline (e.g., at private showings or physical retail locations).

  • Third-party websites linked to from our Site.

  • The practices of companies or individuals that Reagan New York does not own, manage, or employ.

Information We Collect

We collect information that allows us to provide a bespoke luxury experience and fulfill your requests.

  • Voluntary Information: We collect identifiers such as your name, email address, phone number, and mailing address when you register for an account, subscribe to our newsletter, or contact our concierge.

  • Transaction Data: To process purchases, we collect billing and shipping details. Payment information is processed through secure, encrypted third-party gateways; we do not store your full credit card numbers on our servers.

  • Automatic Data Collection: When you navigate the Site, we automatically log technical data, including your IP address, browser type, operating system, and browsing behavior (e.g., pages viewed and time spent). This helps us optimize our interface for your specific device.

How We Use Your Data

Reagan New York utilizes your personal data for the following essential purposes:

  • Order Fulfillment: To process transactions, manage shipments, and provide customer support.

  • Communication: To send updates regarding your orders or respond to specific inquiries.

  • Marketing: With your explicit consent, we may send curated lookbooks, event invitations, or news regarding new collections. You may opt-out at any time.

  • Security: To detect and prevent fraudulent transactions and maintain the integrity of our digital infrastructure.

Cookies and Tracking Technologies

We utilize "cookies"—small data files stored on your device—to enhance your browsing experience. These allow us to remember your preferences (such as language or currency) and recognize you upon your return.

  • Control: You can adjust your browser settings to refuse cookies, though some features of the Site may become unavailable.

  • Third-Party Analytics: We may use partners like Google Analytics to understand Site traffic. These partners use cookies to collect anonymous usage data.

Sharing of Information

We do not sell your personal data to third parties. However, we may share information with trusted partners necessary to operate our business, including:

  • Service Providers: Logistics partners, payment processors, and IT consultants who assist in maintaining our Site.

  • Corporate Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.

  • Legal Requirements: We will disclose information if required by law, subpoena, or government request to protect our legal rights or the safety of our users.

Data Security

We implement industry-standard security measures, including SSL (Secure Sockets Layer) encryption, to protect your data during transmission. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet is 100% secure. We encourage you to use unique passwords and maintain updated anti-virus software on your devices.

New York Privacy & Data Security Rights

We are committed to protecting the "Private Information" of New York residents in accordance with the New York Stop Hacks and Improve Electronic Data Security (SHIELD) Act.

  • Data Security Standards: We maintain a comprehensive data security program that includes administrative, technical, and physical safeguards (such as encrypted data storage and regular risk assessments) designed to protect your personal information from unauthorized access.

  • Breach Notification: In the event of a security breach that results in the unauthorized acquisition of your private information, we will notify you in the most expedient time possible and without unreasonable delay, as required by N.Y. Gen. Bus. Law § 899-aa.

  • Algorithmic Transparency: In compliance with the New York Algorithmic Pricing Disclosure Act, we disclose that we do not use personal data to generate individualized, algorithmically determined prices. Any price fluctuations on our Site are based on general market conditions, supply, and demand, rather than personal surveillance or your specific shopping history.

  • Deceptive Practices Protection: Pursuant to the New York FAIR Business Practices Act, we ensure that all privacy controls, subscription cancellations, and data collection disclosures are presented in plain, unambiguous language to prevent unfair or deceptive practices.

Direct Marketing & Opt-Out

Reagan provides all clients with the same high level of transparency:

  • No Third-Party Selling: We do not disclose your personal data to non-affiliated third parties for their own direct marketing purposes without your express, written consent.

  • Unsubscribe Rights: You may withdraw your consent for Reagan’s internal marketing materials at any time by clicking the "Unsubscribe" link in any email or by contacting jewels@reaganny.com.

Updates to This Policy

Reagan reserves the right to modify this Privacy Policy to reflect changes in New York law or our business practices. We will notify you of significant changes by posting a notice on our homepage or via email. Your continued use of the Site following the "Effective Date" signifies your agreement to the updated terms.

Contact & Data Access

New York residents have the right to request access to and correction of the personal data we maintain. Please direct these requests to:

Email: jewels@reaganny.com